It's no secret that speed is a major demand for online consumers. In the age of TikTok and Amazon Prime, a fast website is non-negotiable. 

For better or worse, the simple fact is our patience died with dialup and Limewire. Now if your site takes more than a couple of seconds to load, you’re in trouble. 

No one likes waiting around. Not your visitors, not search engines, and definitely not you. 

So, we’ve loaded this blog with tips and tools on how to boost your WordPress website's speed.  

We'll walk you through why WishList Member is your go-to for a speed-optimized site and pair it with some killer tools to send your site supersonic! 

Let’s go go go!

Why Site Speed is Important

Hey, welcome to the fast lane! Let's cut the chase – speed is a make-or-break factor for your website for two main reasons:

1. Fast Loading is Critical For User Engagement

You know that frustration that sets in when you click on a site and – ugh – it's taking its sweet time? You're not alone. 

53% of mobile users will abandon a site if it takes longer than 3 seconds to load. That's over half your audience saying “thanks, but no thanks.”

Still not convinced? How about this: a one-second delay in page load time can lead to a 7% loss in conversions. Ouch! Long story short: if your website is dragging its feet, you're watching money walk out the door.

2. Speed's Impact on SEO

But it's not just your human visitors you need to worry about – search engines are picky too. Google has been using site speed as a ranking factor since 2010. If you’re late to the party, you’ll be at the end of a long line of search results. 

Think about it: faster sites create happy users, and Google is all about user experience. So, if you're wondering why your site is stuck on page 10 of search results, maybe it's time to look under the hood and get things running smoothly.

How to Measure Your WordPress Website's Speed: Know Where You Stand

Before you get to work on amping up your website's speed, you've got to know where you're starting from. It's like timing your first 5k run – you need a baseline to measure your progress.

Remember, 3 seconds is the tipping point when mobile users will abandon your site. But Google sets the number a little lower, at 2.5 seconds. 

Whatever your current speed, there’s always room for improvement. For every 100 milliseconds cut off a site’s loading time, bounce rates drop and conversion rates rise. 

So where does your site currently stand?

Here are a couple of free, go-to tools to help you figure out if your site is a hare or a tortoise:

Google PageSpeed Insights

Straight from the horse's mouth. Google's tool gives you a detailed analysis of your site's speed on both desktop and mobile. It even offers suggestions for improvement.

GTmetrix

 This is another excellent tool that goes beyond just loading time. It gives you a complete performance report and tips on things like optimizing images and leveraging browser caching.

Run these tests to get an idea of what's slowing you down. Armed with this knowledge, you can target your speed-boosting efforts where they'll have the most impact.

Basic Tips for Speeding Up WordPress – No Rocket Science Required

Before we dig deeper into how WishList Member can rev up your website, let's cover some foundational speed-boosting hacks. Consider these the low-hanging fruit – easy to implement but with an undeniable impact on your website's speed.

1. Image Optimization

Let's start simple: those pretty pictures? They're heavy. 

Use tools like ShortPixel or Smush to compress and optimize your images without sacrificing quality. 

You could cut your image size in half, making them load faster and keeping your visitors happy.

2. Caching

Browser caching stores static files locally, so returning visitors don’t have to reload the entire page. Plugins like WP Super Cache can automate this for you. 

3. Minification

Ever look at a website's code? It’s like a foreign language with extra spaces and characters. Minification strips out all the unnecessary stuff, making your site lighter and faster. 

There are several great free plugins can do this for you, so no excuses! Autoptimize is a popular option.

4. Reduce Server Requests – Choose a Sleek Theme

The more elements on a page – like scripts, images, and CSS files – the more server requests are needed to load it. 

One immediate action you can take? Choose a sleek and streamlined theme for your website. 

Many themes come packed with widgets, sliders, and flashy elements that are server request hogs. 

Opt for a theme that gives you just what you need, and nothing more. This will not only improve your site speed but also make for a cleaner, more user-friendly design. After all, when speed is the goal, less really is more.

5. Leverage Content Delivery Networks (CDNs)

Want to go global? Use a CDN like Cloudflare to distribute your content around the world. This way, a user in Australia isn’t waiting for your server in the U.S. to wake up.

6. Opt for Optimized Hosting

Think of hosting as the home of your website. Would you rather live in a sluggish, crowded apartment or a zippy, well-maintained mansion? Services like WP Engine offer specialized hosting that’s tailored for WordPress speed.

And there you have it! These are some straightforward steps you can take today to see an immediate improvement in your WordPress site's speed. 

Why WishList Member is a Speed-Savvy Choice for Membership Sites

So you've tuned up your website with some basic speed fixes. You’ve trimmed it of the unnecessary bloat. 

But running a membership site or an online course often means grappling with plugins that can put a drag on your site speed. 

Not so with WishList Member. 

For those who want to keep things zippy, WishList Member is the MVP of plugins. Let's get into it.

Regular Updates for Speed Optimization

In the dynamic world of WordPress and website performance, standing still is falling behind. That’s why WishList Member is frequently updated. 

This helps ensure that your membership site remains optimized for speed and security.

Compatibility With Speed-Optimizing Plugins

Have a favorite speed-boosting plugin or two? No problem. WishList Member gets along with your existing speed-optimizing plugins.

Whether you’re using caching solutions or image optimization tools, WishList Member aims to slide right into your existing ecosystem without throwing a wrench in the works.

Tailored Caching for Your Membership Site

WishList Member doesn't just lean on WordPress’s built-in caching; it takes it up a notch. With compatibility for persistent caching plugins like WP Super Cache, it adds another layer of speed to your site.

But while caching is great news for loading speeds, it can be a double-edged sword for membership platforms.

WishList Member has a smart solution. Caching for logged-in users can serve stale or incorrect content, disrupt personalized experiences, and even pose security risks. WishList Member has a Cookie Prefix setting which you can use to bypass caching for logged-in members.

This ensures your members get real-time, personalized content without compromising on speed or security.

Streamlining Content Creation and Membership Management

Running a membership site involves a lot of moving parts, and each additional task – whether it's content creation or member management – can potentially slow down your website. 

That’s why you need a plugin that streamlines these tasks without compromising on speed. Enter WishList Member.

WishList Member's intuitive dashboard doesn't just simplify content creation; it also minimizes the clicks and time needed for administrative tasks, contributing to a more efficient – and therefore faster – website. 

When you spend less time toggling between settings and screens, you reduce server load and increase your site’s responsiveness.

On the management side, the speed and ease of use continue to shine. Whether you're looking to add new member levels or shift existing members from one level to another, WishList Member makes it a breeze. 

The user interface is snappy, ensuring that you don't have to wait around while making these critical changes. 

Plus, the capability to perform multiple membership functions en masse means you’re not bogged down with one-by-one adjustments.

This reduces the time and server resources spent on admin tasks, indirectly contributing to a faster, more efficient website.

In Conclusion: 

So now you’re up to speed on all you need to know! From grasping the essential role of a speed-optimized site in both user engagement and SEO, to implementing basic yet impactful fixes, we've covered it all. 

And for those running membership sites or online courses, WishList Member stands out as an invaluable ally for maintaining a brisk and seamless user experience.

Speed isn't just a nice-to-have; it's a must-have. A faster website doesn't just please your visitors; it also offers you a competitive edge in search engine rankings. 

Every second counts, and now you're armed with the knowledge and tools to make each one work in your favor.

Ready to shift into high gear? Get WishList Member today and supercharge your WordPress membership site's speed and performance!

Apply these tips and tricks, invest in WishList Member, and watch your site transition from laggy to lightning-fast. Happy speeding! 

Got any tips to share with the WishList Member community? Let us know in the comments section below.

Found this blog useful? Follow us on Twitter, Facebook, YouTube, and LinkedIn for more tips and best practices to make the most of your membership site.

Considering launching a profitable online course in 2023? You're on the right track! The virtual chalkboards are buzzing and eclassrooms are filling up as the digital education sector grows at an exhilarating pace. The time is ripe to cash in on your expertise. 

With the right resources, you can make serious money from your knowledge. But, you might be asking yourself which topics will make me the most bank?

The good news is, there's a whole load of lucrative ideas for online course niches waiting for you to choose from. 

So, what gets your gears turning? Be it technology, art, or personal development – your enthusiasm can be your currency. With your unique skills and the right set of digital tools, you're already ahead of the curve.

In this article, we'll look at why now’s a great time to start an online course business and what to consider before you start. 

Plus, we'll unveil an extensive list of over 199 suggestions to inspire your course creation journey. 

So get your notebooks ready, class is in session!

Why is Now a Great Time to Start an Online Course Business?

Before we delve into the Ivy League of top-performing online courses, let's chalk up some compelling reasons to set your sights on this digital educational venture.

The online course industry is skyrocketing, and now’s the perfect moment to make your mark. 

To illustrate, let's open the financial yearbook: in 2022, revenue from Learning Management Systems (LMSs) alone reached a staggering $18 billion.

Top-of-class players in the online education domain include platforms like Coursera, Skillshare, and EdX.

Successful online courses aren’t just the realm of  large corporations or conventional educational institutions like schools and colleges. If you have valuable knowledge in a particular area, you can don your virtual tweed jacket and step into the role of a teacher.

Moreover, with an intuitive Content Management System (CMS) such as WordPress, there's no need to rely on third-party platforms to market your courses. 

You can showcase them directly on your personal website, cutting out the middle man, and granting you full authority over your material.

Starting an online course business paves the way for consistent revenue streams, positioning it as a dependable and minimal-risk avenue to capitalize on your skills on an already established website.

The time is ripe for turning your wisdom into wealth.

Essential Preparations for Your Online Course Launch

Before you embark on your online course journey, let's pause for a study break to discuss some essential prep work.

Pop Quiz Q1: Have You Set Up a Website?

First on the syllabus: setting up your digital campus. You need a website. WordPress stands out as a free, open source content management system. It can help you create any type of website, including one specifically designed for an online course business.

Additionally, its user-friendly design is perfect for beginners. To get started, you’ll just need to register with a web hosting provider, secure a domain name, and install WordPress. Once done, you're all set to craft and create your website.

Pop Quiz Q2: What Course Structure Would You Like To Adopt?

A popular strategy is to have students pay for each individual course. The student pays upfront for the entire course, and can access each lesson on demand.

This method can pose a financial burden on your students. They may be hesitant to fork out on a big initial payment. 

It’s also not ideal for you, the course provider. A single payment strategy lacks the predictability and regularity of a subscription model, making it trickier to forecast your cash flow and make smart investments for your business.

A good alternative is to think about creating a membership or subscription-based business. This way, you can drip course content to your students, and they can spread their payments over a longer period. 

This approach also enhances course engagement. With the on-demand approach, some students may feel overwhelmed by the amount of course content ahead of them if they see it all at once. Or they may binge and burnout before course completion. 

By dripping your course content, you’re helping your students pace the race through to graduation. 

Pop Quiz Q3: What Learning Management System (LMS) Will You Use?

You'll want to choose an LMS that's both robust and user-friendly, one that offers the customization you need without compromising on ease of use. 

Enter WishList Member, a WordPress plugin designed specifically for creating and managing membership sites and online courses.

WishList Member: The Versatile Solution

WishList Member is the perfect option for entrepreneurs and businesses who want full control over their online course offerings. 

It’s a membership and subscription plugin with all the features and capabilities of an LMS.

Unlike standard LMSs that can be restrictive in terms of customization, WishList Member offers unparalleled flexibility. Set up multiple, membership levels, protect course content, and create a dynamic and interactive learning experience for your students.

Simple and Secure Payment Integration

One of the standout features is its seamless integration with various payment gateways, providing you with multiple options to handle transactions. Whether you're using Stripe, PayPal, or other payment methods, WishList Member makes it simple.

CourseCure: Your In-House Course Builder

Embedded within WishList Member is CourseCure, a robust course builder designed to streamline the creation of your online courses. 

This tool eliminates the need to rely on third-party applications for course creation, offering you an all-in-one solution for your online education business.

• User-Friendly Interface: The intuitive design ensures that even those without technical skills can easily navigate the course building process.

• Drag-and-Drop Functionality: Crafting a syllabus is as easy as dragging and dropping course elements into place.

• Content Scheduling: CourseCure allows you to schedule the release of your content, giving you full control over the learning pace of your students.

• Interactive Quizzes and Assessments: Easily create engaging quizzes and assessments to monitor student progress and increase engagement.

• Gamification: Use points and badges to enhance student engagement and increase course completion rates.

With WishList Member and CourseCure, you not only gain a reliable LMS but also an integrated course builder that simplifies the technical aspects of offering an online course. 

This combination provides a comprehensive, low-risk solution for your online educational venture, making it easier for you to focus on delivering quality content.

Over 199 Profitable Ideas for Online Courses in 2023: Top-Performing Subjects Unveiled

Now that we've laid the groundwork, it's time to explore our comprehensive list of over 199 profitable online course ideas for 2023.

To make your search easier, we've sorted these potential subjects into major themes and niches that we’ve seen grow in popularity over the years.

Self-Improvement Digital Course Suggestions

Let’s start in the realm of personal growth. Here are some promising ideas for online course for you to explore:

1. Mastering interview techniques
2. Effective study strategies
3. Art of public speaking
4. Navigating career progression
5. Addressing and resolving conflicts
6. The science of negotiation
7. Building resilience in challenging times
8. Enhancing emotional intelligence
9. Promoting positive psychology
10. Understanding and practicing ethics
11. Courses addressing anti-racism
12. Exploring diversity, equity, and inclusion (DEI)
13. Boosting productivity
14. Efficient time management techniques
15. Leadership skills and development

As you can see, the self-improvement category is HUGE and offers many subjects to consider.

Online Course Ideas for Personal Finance

Next, let’s explore the realm of personal finance. 

People with a keen interest in this area often possess significant capital (or at least hope to!). This makes them great candidates for investing in online courses, as long as you showcase your expertise and credibility.

Here's a curated list of course topics tailored for the personal finance domain:

1. Foundations of personal finance
2. Mastering the art of budgeting
3. Strategies for effective savings
4. Navigating interest rates and debt management
5. Highlighting personal investment avenues
6. Introduction to micro-investing
7. Insights into real estate investment
8. Planning for a comfortable retirement
9. Managing and optimizing employee benefits
10. Comprehensive guides to personal finance software
11. Financial roadmap for young adults
12. Exploring the world of cryptocurrency
13. Achieving financial well-being
14. Stock trading techniques and strategies
15. Tailored financial planning (e.g., preparing for a new baby, home acquisition, etc.)

This is another big niche, allowing you to either provide a holistic overview or provide niche-specific financial objectives, such as saving up for a vehicle or home purchase.

Digital Music Course Ideas

For those blessed with musical talent, the online space offers many opportunities to share and teach. Here's a compilation of potential music course topics:

1. Understanding music theory
2. The art of music composition
3. Techniques in vocal training
4. Piano mastery
5. Guitar essentials
6. Rhythms in drumming
7. Bass guitar fundamentals
8. Violin virtuosity
9. Cello craftsmanship
10. Clarinet clarity
11. Trumpet techniques
12. Insights into music production
13. Journey through music history
14. Exploring concert technology
15. Improvisational Jazz

The beauty of this field lies in its depth and breadth. For instance, if you're passionate about music history, you could curate a series exploring the evolution of various genres or the legacy of iconic rock bands.

Digital Culinary Course Ideas

As highlighted by GlobalNewswire, the online culinary domain is projected to reach an impressive valuation of nearly $486 million by 2027. 

For culinary enthusiasts, be it professionals or home chefs, this presents endless opportunities. We’ve cooked up these profitable ideas for courses related to food and drink:

1. Culinary basics for novices
2. Economical cooking techniques
3. Plant-based and vegan culinary arts
4. Mastery in pastries
5. The art of bread crafting
6. Comprehensive baking sessions
7. Mixology and cocktail crafting
8. The joy of jam creation
9. Delicacies from Italy
10. Flavors of Mexican cuisine
11. Exploring Japanese gastronomy
12. French dessert specialties
13. Chinese culinary delights
14. Indian culinary traditions
15. Classic American dishes

Given the unique touch every chef imparts, this niche is especially promising for those with an established audience or followers.

Some food for thought!

Guidance for Parenting: Online Course Suggestions

With the millennial parenting sector now estimated at a whopping $46 billion by Forbes, there's immense potential in this area. Here's a curated list of course topics tailored for this segment:

1. Preparing for childbirth
2. Guidance on lactation and breastfeeding
3. Techniques for baby sleep routines
4. Nutrition essentials for infants and toddlers
5. Newborn care basics
6. Fostering early parent-child bonding
7. Exploring the science behind parenting
8. Tailored courses for parents navigating divorce
9. Support courses for single parenting
10. Guidance for parents raising bi-racial children
11. Specialized courses for parents of children with ADHD or ADD
12. Insights for adoptive parents
13. Navigating the challenges of parenting teenagers
14. Enhancing child-parent communication
15. Parenting strategies in today's digital world

Given the inclination of new parents towards community-building, this niche perfectly aligns with the idea of introducing a membership model alongside your course offerings. 

Digital Course Ideas for Artists

The realm of arts and crafts is a treasure trove of potential online course topics, teeming with creativity and diverse areas of interest.

Consider these artistic course themes:

1. Fundamentals of drawing
2. The art of painting
3. Mastering calligraphy
4. Capturing moments: Photography
5. Crafting with papier-mâché
6. Mastering jewelry creation
7. Educational craft projects
8. The cozy world of knitting
9. Techniques in crocheting
10. Sewing essentials
11. The magic of sculpting
12. Creating unique stamps
13. The craft of bookbinding
14. Designing handmade dolls
15. Embroidery techniques and patterns

The versatility of this niche is its strength. Whether catering to parents seeking engaging activities for their children or adults pursuing a creative outlet, the possibilities are endless.

Health, Wellness, and Fitness Digital Course Suggestions

The health and wellness market is currently valued at over $4 trillion! This gives you nearly infinite opportunities to carve out your own niche. If you possess expertise in fitness or sports medicine, this area could be a goldmine for you.

Here's a list of potential course topics within this niche:

1. Guided meditation sessions
2. Nutrition-focused programs
3. Regimens for weight management
4. Strategies for effective meal preparation
5. Training guides for half-marathons or full marathons
6. Yoga practices
7. Pilates routines
8. Insights into herbal treatments
9. Comprehensive guides on natural healing
10. Exploring vegetarian and vegan lifestyles
11. Introduction to Reiki
12. Mastering sleep routines for better health
13. Focused courses on women's well-being
14. Men's health insights
15. Understanding gut health and its importance

It's crucial to note that content within this sector can influence an individual's mental and physical well-being. Meticulous course design and showcasing your qualifications are critically important in this niche.

Digital Marketing Course Ideas

The realm of digital marketing is vast and brimming with opportunities for lucrative course offerings. Here's a compilation to kickstart your brainstorming:

1. Digital marketing fundamentals
2. Strategies in social media marketing
3. The art of content marketing
4. The essentials of affiliate marketing
5. The world of influencer marketing
6. Harnessing video for marketing
7. Email marketing techniques
8. Strategies for ecommerce marketing
9. Blogging essentials
10. Mastering the craft of copywriting
11. Unraveling the nuances of Search Engine Optimization (SEO)
12. Marketing through podcasts
13. Exploring AI's role in marketing
14. Deciphering digital marketing analytics
15. Ethical approaches in marketing

The dynamic nature of digital marketing ensures it's always in flux, introducing fresh concepts and strategies. This ever-evolving landscape means any of the aforementioned subjects could be molded into a top-tier online course offering.

Online Course Ideas for Business & Entrepreneurial Ventures

While the digital marketing domain is ripe with course opportunities, the sphere of entrepreneurship is equally promising and expansive.

Here's a curated list of course topics tailored for budding entrepreneurs:

1. Foundations of entrepreneurship
2. Harnessing creativity and innovation in business
3. Step-by-step guide to crafting a business website
4. Essentials of business management
5. Building a compelling personal brand
6. Strategies for generating passive income
7. Affiliate blogging for beginners
8. Navigating the world of investor relations
9. Comprehensive guide to essential business tools
10. Building and nurturing business partnerships
11. Mastering the art of business writing
12. Principles of sustainable business practices
13. Cultivating a growth mindset
14. Tailored insights for startup ventures
15. Enhancing business communication prowess

This arena is vast and offers dozens of unique angles. So, let your creativity flow and design courses that resonate with your target audience.

Ideas for Online Course About Gardening & Home Life

For those blessed with a knack for nurturing plants or adeptness with home tools, there are a ton of online course ideas to dig into, including…

1. Gardening 101: An Overview
2. The world of flower cultivation
3. Growing your own vegetables
4. Crafting a herb sanctuary
5. The science of aquaponic gardening
6. Techniques in plant propagation
7. Exploring viticulture
8. Basics of home maintenance
9. Transformative home renovation
10. Step-by-step guide to deck construction
11. Art of landscaping
12. Efficient irrigation methods
13. Flooring essentials
14. Navigating household electrical wiring
15. Mastery in carpentry

If you’ve got a green (or calloused) thumb to show for your gardening and DIY skills, share your pro tips with the world!

Digital Language Learning Course Suggestions

Possessing proficiency in a foreign language and having the knack to teach it places you in an advantageous position. Online language courses are a promising avenue for those looking to venture into the elearning domain.

Here's a curated list of languages that could be potential course offerings:

1. Business English
2. Speaking Spanish for Beginners
3. French fundamentals
4. Immersion in Italian
5. Grasping German
6. Exploring Portuguese
7. Introduction to Chinese
8. Mastering Mandarin
9. Journey through Japanese
10. Rudiments of Russian
11. Hindi essentials
12. Arabic articulation
13. Korean comprehension
14. Venturing into Vietnamese
15. Pursuing Punjabi

While the list emphasizes potentially high-demand languages, teaching a niche or less prevalent language could also carve out a unique space for you in the market.

Digital Course Ideas for Eco-Conscious Living

With a growing emphasis on eco-friendly choices, sustainable living has emerged as a prominent niche in the online course domain, reflecting the consumer shift towards sustainable products and packaging.

Here's a compilation of potential course topics tailored for this domain:

1. Foundations of sustainable living
2. Eco-friendly gardening techniques
3. Embracing a zero-waste lifestyle
4. Sustainable fashion choices
5. Harnessing renewable energy for households
6. Mindful consumption practices
7. Eco-conscious transportation methods
8. Waste minimization and recycling strategies
9. Going plant-based for the environment
10. Techniques for water preservation
11. Eco-tourism and sustainable travel insights
12. Advocacy for climate change
13. Effective sustainable waste handling
14. Principles of ethical investment
15. Raising eco-aware children: Green parenting

Given the interdisciplinary nature of sustainability, this niche offers a diverse range of topics, catering to a wide audience with varied interests.

Digital Course Concepts for Beauty & Cosmetics

The beauty sector is undeniably lucrative, with the beauty and personal care industry in the U.S. alone boasting a valuation exceeding $92 billion this year.

Here's a curated list of course topics tailored for this domain:

1. Makeup basics: A beginner's guide
2. Train in theatrical makeup
3. Advanced techniques in theatrical makeup
4. Bridal makeup essentials
5. Exploring color palettes in makeup
6. Ensuring makeup hygiene
7. Techniques in eyebrow microblading
8. Courses on eyebrow tinting
9. Mastery in lash tinting and curling
10. Nail care: Manicures and pedicures
11. The art of facials
12. Waxing essentials
13. Tailored skincare routines for varied skin types
14. Embracing natural skincare
15. The world of clean beauty

Given the specialized tools and equipment some of these courses might require, this niche is particularly apt for those already in the beauty business, seeking to diversify their offerings.

Digital Course Ideas for Home Aesthetics & Design

Finally, let’s consider the realm of interior design, a sector boasting multi-billion dollar valuations, and home decor, here are some curated course themes:

1. Introduction to the world of interior design
2. The role of color in shaping interiors
3. Techniques in home adornment and styling
4. Mastery in interior wall painting
5. Home staging for real estate appeal
6. Principles of Feng shui in design
7. The art of flower arrangement
8. Crafting restaurant interiors
9. Designing productive office spaces
10. DIY projects for home decor enthusiasts
11. Embracing minimalist design aesthetics
12. Design solutions for compact spaces
13. Illuminating homes: Lighting techniques
14. Retro and vintage decor insights
15. The simplicity of Scandinavian interiors

This concludes our compilation of potential bestsellers in the online course arena for 2023!

Final Thoughts

Now’s a fantastic time to start your online course venture. When you equip your virtual classroom with stalwart tools like WordPress and WishList Member, your pathway from chalkboard to profitable online courses becomes a walk across the graduation stage.

Ready for your homework assignment? Pinpoint a high-demand course subject that matches your field of expertise, and get creative with your course content!

Whether you're an authority on health and wellness, a guru to guide parents, or a maestro of personal finance, our carefully curated list of over 199 ideas for online courses is your study guide to success.

Class participation counts! We're eager to read your comments, questions, and insights about the profitable online courses spotlighted in this academic journal, ahem, article. So, grab your virtual pen and jot your thoughts down in the comments section below.

If this syllabus, er, article has enriched your knowledge, connect with us on Twitter, Facebook, YouTube, and LinkedIn. And for extra credit, don't forget to subscribe to keep up with our future lectures!

You've got a great idea for a membership site and you're ready to get it off the ground. The first thing on your to-do list is to pick the right content management system (CMS) to act as the backbone of your website.

Starting a subscription site from scratch can be tough, especially if you're not a coder. That's why some users opt for platforms that offer built-in membership features.

But be careful – these platforms can lock you into a rigid structure that can’t grow with your business.

Fear not! There's a user-friendly, feature-packed, sturdy, and highly adaptable option that's a hit among website creators, and doesn't require any coding skills.

We’re talking about WordPress, the #1 CMS that powers over 800 million websites, and counting!

WordPress is by far the best CMS for membership sites when paired with a great membership plugin like WishList Member.

And you’re about to find out why!

Let’s hop to it.

What To Look For in a CMS for Membership Sites

A content management system (CMS) is your website's control center. It's where you create, edit, and manage all your content without needing a degree in computer science.

But when it comes to membership sites, you need a CMS that does more than just the basics. Here's what to look for:

User Experience (UX)

Both you and your members should find your site’s front and back end easy to navigate, with intuitive layouts and responsive design.

For admins, great UX means it’s easy, and even downright enjoyable to add new content to your site, manage user accounts, and switch up your strategy.

If you’re nervous about adding or editing things in the backend, you simply won’t be able to be the responsive membership site owner you have the potential to be!

For your members, great user experience is critical for their acquisition and retention. Their experience from registration to login to accessing paywalled content should be seamless.

There’s no excuse for glitchy sites with such great options out there.

Security

Membership sites deal with sensitive stuff like user info and credit card details. You need a CMS that's got your back with top-notch security features.

Payment Processing

Whether it's recurring payments, upgrades, or refunds, handling money should be a breeze.

Content Access Management

Your CMS should easily manage a growing library of exclusive goodies and offer flexible ways to put them behind a paywall.

Scalability

As your member count rises, your CMS should be able to keep up and adapt to your growing needs and ever-changing business goals. Scalability impacts everything else on the list above!

The more members you have, the more you will demand your CMS to uphold things like security and payment processing. You need a CMS that can withstand the pressure!

Why WordPress is the Best Membership Site CMS

WordPress started off as a simple blogging tool but quickly grew into a versatile CMS that can handle just about anything you throw at it.

With the right add-ons, you can transform WordPress into a membership site, set up an online shop, or even showcase a digital portfolio. Here are five reasons why it's awesome:

1. Flexibility Galore

Most off-the-shelf platforms box you in. You can't add new features easily, and messing with the code is usually a no-go.

WordPress is different. It's open-source, which means you can tweak it to your heart's content. And if you're not a coder, no worries! There are tons of themes to pick from that'll make your site look great.

But the Real Magic? Plugins.

These little add-ons can do everything from boosting your SEO to setting up an affiliate program. Whether it's email marketing or creating custom forms, there's a plugin for that.

Simply put, WordPress gives you the freedom to build the site you've always dreamed of.

​​2. Easy to Learn and Use

If you're new to the world of CMSs, WordPress is your best bet. Unlike other platforms like Drupal or Joomla, WordPress is designed with the beginner in mind.

Many hosting services offer one-click WordPress installations, so you're just a click away from logging into your new dashboard.

The admin area is straightforward, with an intuitive built-in updates management system to keep your tools up-to-date and secure.

And if you're not comfortable with coding, that's okay! Most themes and plugins are beginner-friendly, and there are great and extensive resources like WPBeginner to help you out.

3. Keeps Your Site Safe and Sound

Security is a big deal, especially when you're handling sensitive user and payment information. WordPress is continually updated to patch potential security vulnerabilities.

Many hosting services even offer automatic updates as part of their package.

On top of that, there are specialized security plugins like Jetpack that add an extra layer of protection against common threats.

Just remember to follow best practices like using strong passwords and keeping your plugins updated.

4. All the Membership Tools You Need

The WordPress community is bustling with developers creating plugins for almost every functionality you can think of.

Our WishList Member plugin, for example, allows you to create a members-only area, drip exclusive content, and much more.

It offers features like member registration, user access control, and easy payment processing.

It also offers its very own course builder packed with essential LMS features, CourseCure.

5. Easy on the Wallet

Budget is often a concern for small businesses and solopreneurs. WordPress is a cost-effective solution.

Hosting services like HostGator offer packages starting at just $3.75 per month, often including a free domain for the first year.

While you may need to invest in premium themes or plugins as you grow, these costs are usually much lower than what you'd pay for similar features on other platforms.

Pairing WordPress with WishList Member For Your Membership Site

When it comes to membership site plugins, WishList Member has stood the test of time. It's the original membership site plugin that has continually evolved to meet the ever-changing needs of membership site owners.

But don't let its age fool you – WishList Member is as cutting-edge as they come, packed with features designed to help you grow your business.

Why WishList Member is a Game-Changer

Ease of Use

WishList Member is designed to be user-friendly. You don't need to be a tech wizard to set up your membership site.

With its intuitive interface, you can easily manage members, create different membership levels, and set up content protection – all from one dashboard.

Flexible Membership Options

One of the standout features of WishList Member is its flexibility. Whether you want to offer free trials, recurring subscriptions, or one-time payments, WishList Member has got you covered.

This flexibility allows you to experiment with different pricing models to see what resonates most with your audience.

Content Dripping

Keep your members engaged by releasing content over time. WishList Member's content dripping feature ensures that your members always have something new to look forward to, increasing retention rates.

Robust Security Features

Security is paramount, and WishList Member takes it seriously. The plugin offers multiple layers of protection to keep your content and member data safe. This peace of mind allows you to focus on what you do best – growing your business.

Integrated Course Builder: CourseCure

WishList Member goes beyond basic membership features by offering its very own course builder, CourseCure.

This built-in LMS allows you to create and manage courses without needing an additional plugin, making it a one-stop-shop for all your membership site needs.

WishList Member is a comprehensive membership site solution that empowers you to build, manage, and grow a successful membership business.

With its rich feature set and user-friendly interface, WishList Member and WordPress together make for a powerful combination that's hard to beat.

Your Path to a Thriving Membership Site Starts Here

Choosing the right CMS for your membership site is a decision that will have a lasting impact on your business.

As we've discussed, WordPress stands out as the most versatile, secure, and user-friendly option available.

When paired with a powerful plugin like WishList Member you're laying the foundation for a thriving online community on your membership site.

From its ease of use to its robust security features, WordPress offers everything you need to get started.

Plus, with the added capabilities of WishList Member, you can easily manage members, offer flexible payment options, and even build courses right within your site.

It's a combination that offers both power and simplicity, making it an ideal choice for anyone looking to create a successful membership site.

So, are you ready to turn that great idea into a booming membership site? The universe has aligned, the tools are ready, and your audience is waiting.

Go ahead, take that leap and make your membership site dreams a reality today!

Found this blog useful? Follow us on Twitter, Facebook, YouTube, and LinkedIn for more tips and best practices to make the most of your membership site.

The rise of the creator landscape has opened doors for innovators to monetize their unique ideas. With tools like WishList Member, launching a membership site is more accessible than ever.

Having a comprehensive set of membership site statistics can give you the confidence to navigate the evolving landscape.

There's a vast array of membership sites out there. In this article, we zoom in on three defining categories in the industry:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Subscription-Based Platforms

This information will not only guide your marketing efforts but also offer a peek into future trends in your niche.

Ready to get going? Let the numbers commence!

Learning Management Systems (LMS) Stats

An increasing number of companies are turning to learning management systems (LMS) to develop online educational platforms or incorporate educational elements into their membership sites. It's an effective strategy to enhance your business's value and expand its offerings.

CourseCure, the integrated LMS within WishList Member ensures a seamless and efficient setup. It's backed with features to help you quickly and easily set up an engaging course to add to your membership site.

Now, let's delve into the LMS platform market.

• A 2023 market research report by Fortune Business Insights revealed that last year the global LMS market size was valued at $16.19billion. This year it's expected to grow to $18.26 billion.
  
  
• By 2030, that number is projeced to grow to a massive $47.47 billion.
  
  
• The fastest growing market is Europe while the largest market is North America according to a report by Straits Research.
  
  
• Growth is attributed to improved internet connectivity, higher adoption of smartphone technologies in educational institutions and the increasing preference of consumers for LMSs.
  
  
• Over 40% of Fortune 500 companies use elearning or LMSs to onboard and train employees according to eLearning Industry.
  
  
• LMS users use the following devices to access their online courses: desktop (89%),  laptop (76%), tablet (25%), and smartphone (19%). This suggests a necessity for LMSs to be responsive in order to cater to the various preferences of students.
  
  
• The top-requested LMS functionalities between 2022-2023 were certification and compliance management (53%), content authoring (15%) and course libraries (15%). (Capterra)
  
  
• The average LMS software budget ranges between $15-$40 per user.
  
  

Association Membership Statistics

Associations typically represent smaller entities dedicated to a specific profession, trade, or philanthropic cause. They often collaborate with individual member organizations, trade collectives, or a blend of both.

The primary purpose of these associations is to foster knowledge exchange, promote best practices, expand member networks, and champion their members' interests.

Unlike mainstream businesses, association membership organizations cater to a distinct audience with specialized needs.

The ethos of each association is often shaped by its industry or cause. Now, let's explore some valuable insights to enhance association marketing and bolster member recruitment.

• The top reasons people join associations are: networking opportunities (64%); continued education (39%) and learning best practices in their profession (33%).
  
  
• 49% of associations reported an increase in membership in 2023, up from 38% in 2022, and 26% in 2021, showing a sharp upward trend in membership uptake over the past 3 years.
  
  
• In 2023, used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).
  
  
• The top reasons associations believe prospects are not signing up for membership are: lack of perceived value (60%), lack of brand awareness (39%), lack of financial support from employers (29%).
  
  
• 34% of associations invite members to join their online community as a way of engaging existing members.
  
  
• 48% of associations give members a 2-3 month grace period for accessing benefits after their membership expires.
  
  
• Engagement is the most common challenge for associations with 51% equating lack of engagement with the reason why members failed to renew.
  
  
• Innovation is key when it comes to member attainment and retention. However, only 25% of associations reported as very or extremely innovative. (Marketing General)
  
  
• 13% of associations that added, altered, or canceled events observed an increase in member engagement, indicating that it's important to adjust your strategy. (GrowthZone)
  
  
• 60% offer their members automatic annual payments, 14% offer automatic monthly payments, but only 26% offer both options in 2023.
  
  
• Only 38% have a process in place to reengage churned members.
  
  

Subscription Model Statistics

Subscription businesses and services are popping up everywhere, and for good reason. Who doesn't love predictable cashflow and customer loyalty?

Not only that, but consumers are also fast catching on to the convenience of subscriptions over outright ownership. It's no wonder this model is catching on big time.

Let's delve into some pivotal statistics defining the subscription economy. These numbers will show you why everyone's hopping on the subscription train and why it's poised to dominate over the coming years.

• A report early this year valued the digital subscription market at $650 billion.
  
  
• By 2025 it's set to grow to $1.5 trillion according to the latest estimates. (Lineup)
  
  
• 205 million Americans report using at least one subscription service, marking a 23 million increase since 2020.
  
  
• By the end of this year, three quarters (75%) of direct-to-consumer brands are projected to offer subscription services. (RetailDive)
  
  
• Millennials and bridge millennials lead the way in subscribing to retail products, with 39% subscribing to at least one.
  
  
• The average growth of subscription billing vendors stands at between 30% and 50% annually. (The Paypers)
  
  
• According to a survey by Global Banking and Finance, 70% of senior business leaders in key industries including retail and finance believe subscription models are key to growth.
  
  
• 53% of senior finance executives surveyed by the CFO reported hat 40% of their business revenue comes in via a subscription product or service.
  
  
• Over three quarters of businesses say that their subscription service improves customer retention and builds loyalty.
  
  
• Global adoption of the subscription economy is at about 16%, targeted to grow at 30%. (Citi)
  
  
• By 2027, a projected 83% of U.S. households will no longer subscribe to a traditional television service. (Leichtman)
  
  

Tips & Best Practices: What Have We Learned?

Alright, that wraps it up! Hopefully, you've picked up some solid info on the membership game by checking out those three membership types.

There are also plenty of insights to help you switch up your strategy and make better decisions and optimize your membership site. Here are just a few of the tips and best practices we've uncovered:

1. LMS (Learning Management Systems) Best Practices:

• Gamify Your Content: With the rise in popularity of e-learning, it's essential to stand out. Incorporate gamification features like points, badges, and quizzes to make your courses more engaging and interactive. Choose a course builder that incorporates these features (such as CourseCure for WishList Member)
  
  
• Maintain Content Control: Ensure your LMS gives you full control over your content. Being able to make real-time updates, additions, or changes is crucial to adapt to the evolving needs of your audience.
  
  
• Prioritize Responsiveness: The statistics show a diverse range of devices being used to access courses. Opt for LMS solutions that are responsive, ensuring a seamless experience whether your members are on desktops, laptops, tablets, or smartphones.
  
  

2. Association Membership Best Practices:

• Value-Driven Engagement: Given that networking opportunities are a top reason people join associations, consider hosting regular webinars, virtual meet-ups, or forums to facilitate this need.
  
  
• Tailored Marketing: With a sharp upward trend in membership uptake over the past 3 years, it's essential to understand your audience. Use targeted marketing strategies based on the specific needs and preferences of your potential members.
  
  
• Re-Engagement Strategies: Since only 38% have a process to reengage churned members, develop a strategy to bring back those who've left. This could be through special offers, feedback surveys, or highlighting new benefits.
  
  

3. Subscription Model Best Practices:

• Diversify Payment Options: Given the varied preferences for payment frequencies, offer multiple subscription payment options, from monthly to annually, to cater to different member needs.
  
  
• Stay Ahead with Trends: With the digital subscription market projected to grow immensely, keep an eye on emerging trends. This will help you adapt your offerings and stay competitive.
  
  
• Focus on Retention: With over three-quarters of businesses saying subscription services improve customer retention, invest in strategies that boost loyalty. This could be through exclusive content, member-only discounts, or regular feedback loops.

By implementing these best practices, you'll be better positioned to maximize the potential of your membership site, whether it's an LMS, an association membership, or a subscription-based platform.

In Summary

It's clear as day: the subscription world is booming and shows no signs of slowing down. Thinking of launching an online course or adding some steady cash flow to your shop? There's no better time than now.

Remember, it's all about offering a quality service that makes life easier for your members. Do that, and you'll see your profits climbing each year.

And hey, start with the right tools to make setting up and managing your membership site a breeze.

Found this blog useful? Follow us on Twitter, Facebook, YouTube, and LinkedIn for more tips and best practices to make the most of your WordPress membership site.

Your web hosting provider offers your business a digital “address” on the internet. It makes sure people from all over can visit your website, creating a spot where they can check out what you offer.

But, there's a catch with web hosting.

Two Sides of the Coin

The great part? There are loads of hosting choices out there, fitting all kinds of budgets.

The tricky part? With so many options, finding the right one for your needs feels too much like hard work. It's cool to have many options, but it can be a bit overwhelming.

Don't stress, though – we're on your side!

By the time you finish this guide, you'll know how to pick a hosting plan that's just right for your website and doesn't break the bank.

Ready? Let's get started!

Choosing the Right Membership Web Host

Starting a membership site? Budget-friendly shared hosting might just be what you need.

Already have a site and thinking of switching hosts? Check how big your site is and how many visitors you get. 

This is because many hosting services set limits on storage and visitor count. Knowing these numbers helps you choose the right plan.

Wondering how to get these numbers? Google Analytics can show you your visitor count. For storage info, just ask your current host.

Key Points to Consider

Picking a web host for your online venture? Here's what you should look at:

• What’s their customer support like? – do they have phone support, chat, or email help?
• Must-have features – think uptime monitoring, automatic WordPress updates, and site backups.
• Any cool extras? – like free WordPress themes or add-ons
• Any uptime guarantees? –  If your site’s down you could lose money. Some web hosting providers offer money back if they slip up.
• Deals for paying upfront for a longer time, like a year.

Every hosting service has its unique offerings. It's all about what's important to you. Find one that checks your must-haves.

Now that we've covered the basics, let's explore some of the best hosting choices for WordPress businesses and membership sites, no matter their size or type.

Budget-Friendly Shared Hosting

If you're new to the whole membership website hosting scene, you'll be happy to know that you can get good, beginner-friendly hosting without spending a lot. Just a few dollars a month can get you started.

This is often called “shared” hosting because you're using the same server space as other websites.

Many of these budget plans offer all the storage and bandwidth you’re likely to need.

However, there's a catch. If your membership site becomes super popular and uses a lot of server resources, you might be forced to switch to a more expensive plan or relocate your site.

That proviso aside, shared hosting is still a great choice.

If you're just testing the waters to see if people are interested in what your membership site has to offer, starting with this affordable option just makes sense.

To kick things off, here are some top picks for budget-friendly shared hosting options…

Hostinger

Hostinger has carved out a niche for itself by offering top-tier features without the top-tier price tag.

From its tailored plans to its commitment to user experience, Hostinger is all about ensuring businesses, especially those mindful of their expenses, don't have to compromise on quality.

 Here's why Hostinger stands out in the crowded hosting landscape:

1. Value for Money

With Hostinger, cost-effective doesn't mean cutting corners. They offer top-tier services that rival many premium hosts, but without the premium price tag.

2. User-Friendly for All

Hostinger's intuitive interface ensures you spend less time scratching your head and more time building your online empire.

3. Scalability

Starting small? No problem. As your business grows, Hostinger grows with you. Their range of plans means you can upgrade as needed, ensuring you're always getting the best bang for your buck.

4. Reliable Performance

A budget host doesn't mean budget performance. With impressive uptime and swift load times, Hostinger ensures your business is always in the fast lane.

5. Round-the-Clock Support

Questions? Issues? Just want to chat? Hostinger's 24/7 support team is there, ensuring you're never left in the dark.

In a nutshell, if you're a business watching the bottom line but unwilling to compromise on quality, Hostinger is your go-to.

It's the perfect blend of affordability and excellence, making it a top choice for businesses keen on maximizing value without emptying their wallets.

Why Choose Hostinger?

• Get a free domain
• Migrate your site for free
• 24/7 support
• Plans starting as low as $2.99/month – with a limited offer of 3 free months (at time of posting)

InMotion Hosting 

InMotion is a standout choice for those seeking a potent mix of reliability and user-centric features, especially for WordPress membership platforms.

Here's a deep dive into why InMotion is a great membership site hosting option:

1. Superfast Speed

Keep customers on your page and reduce pageloading frustrations. InMotion's UltraStack powered hosting with NVMe SSD storage can deliver website speeds up to 20x faster!

2. User-Friendly Management

Say goodbye to the backend hassles. InMotion's easy-to-manage server means you can channel your energy into creating content, not wrestling with technicalities.

3. Feature-Rich Hosting

InMotion goes the extra mile with features tailored for ease and efficiency. Think one-click WordPress setups, hassle-free site transfers, auto-updates, and more.

Plus, with free SSL certificates, your site's security is top-notch. And those unlimited email accounts? A cherry on top.

4. Affordable Plans for Every Stage

Whether you're launching your first site or scaling up, InMotion's diverse pricing plans have you covered. And with their competitive rates, you're sure to find a plan that aligns with your budget.

5. Unwavering Support

Run into a hiccup? InMotion's 24/7 live support is just a click away, ensuring any issues are resolved swiftly.

6. Risk-Free Exploration

Still on the fence? InMotion's 90-day money-back guarantee lets you test the waters without any strings attached.

To sum it up, InMotion Hosting is the trifecta of reliability, feature richness, and cost-effectiveness. For WordPress membership site creators, it's a choice that checks all the right boxes.

Why Choose InMotion?

• Free SSL Certificate
• Generous 90-day refund policy
• Unlimited email accounts for your domain
• 24/7 Live support
• Plans kick off at just $2.29/month

DreamHost

With over 20 years in the game, DreamHost is an industry veteran known for reliability and trustworthiness.

Here's a closer look at what DreamHost has to offer:

1. Decades of Trust

DreamHost's long-standing reputation speaks volumes. Two decades in the web hosting industry means they've seen it all, adapted, and consistently delivered.

2. Privacy and Security First

DreamHost takes your site's security seriously. With free Let’s Encrypt SSL certificates across all plans, they ensure both your site and your members' data remain protected. 

Add to that a robust anti-spam policy, and you've got a clean, secure online environment.

3. Open Source Enthusiasts

Being an officially recommended hosting provider by WordPress.org is no small feat. DreamHost's one-click WordPress installations simplify the process, ensuring your membership site is live in no time.

4. Unlimited Everything

Worried about traffic spikes or bandwidth limits? With DreamHost, those concerns are a thing of the past. They promise unlimited traffic and bandwidth, ensuring your site sails smoothly regardless of your member count.

5. Safety Nets

Automated daily backups mean you never have to fret about data loss. DreamHost has your back, ensuring your content is safe and sound.

6. Flexible Pricing

DreamHost prides itself on clear, affordable pricing. With a range of plans and zero hidden costs, you always know what you're paying for. 

And their 97-day money-back guarantee? It's one of the industry's most generous, allowing you to try their services with confidence.

Why Choose DreamHost?

• Complimentary Let’s Encrypt SSL certificates
• No limits on traffic and bandwidth
• Generous 97-day refund policy
• Plans start at $2.59/month

SiteGround

SiteGround stands as a top contender for WordPress membership sites, thanks to its superior security, support, and versatile hosting options.

Here's a breakdown of what makes SiteGround a preferred choice for membership website hosting:

1. Security First

SiteGround doesn't take chances when it comes to safeguarding your site. 

Their custom security setup boasts a web application firewall to fend off threats, and an AI-driven system to ward off harmful traffic. 

What’s more, it also offers complimentary Let’s Encrypt SSL certificates for secure data exchanges. In other words, they do all they can to ensure your membership site is fortified against potential risks.

2. Top-Tier Support

SiteGround's support is just a click or call away. Available 24/7 through live chat, phone, or ticketing, their team is both skilled and approachable. With SiteGround, you're never left in a lurch.

3. Feature-Packed Hosting

From daily backups and complimentary email accounts to a free CDN for lightning-fast site speeds, SiteGround makes sure your site runs smoothly and efficiently.

4. WordPress-Ready

WordPress has officially endorsed SiteGround as a hosting provider. And with SiteGround's one-click WordPress setup, launching your membership site is a breeze.

5. Transparent Pricing

SiteGround's array of plans cater to different needs, ensuring you find your perfect match. And if you're hesitant, their 30-day money-back guarantee offers a risk-free trial.

In a nutshell, SiteGround combines security, support, and all the features you need, making it a great pick for WordPress membership site hosting.

Why Choose SiteGround?

• Advanced security measures
• 24/7 support
• Generous 30-day refund policy
• Complimentary email accounts
• Plans begin at a mere $2.99/month

All these options are great for starter and small  enterprises. As your memberships site grows and you become more establish, however, you may find you outgrow shared hosting and upgrade to…

Fully Managed WordPress Site Hosting

When you pick this hosting option, your website sits on servers built just for WordPress.

Thanks to this special setup and better access to server resources, your website:

• Loads more quickly
• Can welcome more visitors at the same time
• Improved uptime
• Is protected by security measures

A big plus of managed hosting is that they handle the updates. Your WordPress site and its plugins get updated, depending on which hosting you go with.

Good service often comes with a cost. Most of the better managed WordPress hosting plans are around $30 each month.

These plans can grow with your business, so it's rare for membership sites to become too big for their hosting.

But, if your site does get really popular, you might need to upgrade your plan and pay a bit more each month to keep everything running well.

Now, let's look at some of the best starting managed hosting choices…

Flywheel

Marketed at busy creatives, Flywheel stands out as a premier choice for those seeking professionally managed hosting, with a special nod to their exceptional customer service.

Here's what sets Flywheel apart in the managed membership site hosting arena:

1. Tailored for Success

Flywheel has designed their services with WordPress sites in mind, ensuring you have all the tools you need for success.

2. Speed is Key

With server-level caching, a built-in CDN, and SSD storage across all plans, Flywheel ensures your site is lightning fast, offering a smooth experience for all your members.

3. Support with a Human Touch

Flywheel takes pride in its support. Available 24/7, their team is always on standby, ready to assist with migrations, troubleshooting, or any questions you might have.

4. Flexible Pricing

Flywheel offers a range of plans to cater to various needs. Whether you're launching your first membership site or managing a large community, they've got you covered.

5. Risk-Free Exploration

Not sure if Flywheel is the right fit? Their 30-day money-back guarantee lets you try out their services without any financial commitment.

All in all, Flywheel delivers a mix of top-notch managed hosting, round-the-clock support, and a suite of features, making it a top pick for WordPress membership site enthusiasts.

Why Choose Flywheel

• Integrated CDN for faster content delivery
• Speedy SSD storage
• 24/7 dedicated support
• 60-day refund policy
• Plans starting at just $13/month

Kinsta

A speedy and dependable hosting partner, Kinsta's focus is on ensuring your WordPress membership site operates without a hitch.

Here's a closer look at what makes Kinsta shine:

1. Blazing Fast Performance

Kinsta leverages the power of Google Cloud Platform’s top-tier network, ensuring rapid site loads. Coupled with server-level caching and a complimentary CDN, your site's speed is nothing short of impressive.

2. Fortified Security

Kinsta doesn't compromise on safety. With free SSL certificates, DDoS detection, hardware firewalls, and constant uptime checks, your site remains shielded. 

And with daily backups and a promise to fix any hacks at no extra cost, your peace of mind is guaranteed.

3. Round-the-Clock Expertise

Kinsta's support is both 24/7 and expertly tailored. Their team, packed with WordPress specialists, is always on standby to assist. 

Plus, their extensive knowledge base and informative blog ensure you're never short of resources.

4. Flexible Pricing Options

Kinsta offers a range of plans to cater to diverse needs. Whether you're just setting up or managing a bustling membership community, they've got a plan for you. 

And with their 30-day money-back policy, you can explore their offerings risk-free.

All things considered, Kinsta's combination of speed, security, and expert support positions it as a top contender for WordPress membership site enthusiasts.

Kinsta Highlights

• Advanced server caching
• Complimentary CDN for faster content delivery
• 24/7 specialized support
• Generous 30-day refund policy
• Plans starting at a mere $7/month

​​

WP Engine

WP Engine stands out as a trusted name in the WordPress hosting world, known for its unwavering reliability and top-tier performance.

Here's a breakdown of what makes WP Engine a prime choice:

1. Speed is Front and Center

With their unique caching solution, an integrated CDN, the latest PHP version, and HTTP/2 protocol, your site's speed is optimized for a smooth member experience.

2. Security You Can Trust

WP Engine goes above and beyond in safeguarding your site. From proactive WordPress security measures, regular patches, daily backups, to a free SSL certificate, they ensure your site remains fortified against threats.

3. Test Before You Go Live

Their one-click staging environment is a game-changer. Test out updates, tweaks, or major changes without any risk to your live site.

4. Always There to Assist

WP Engine's support is more than just round-the-clock; it's expertly tailored. Their team, filled with WordPress specialists, is always ready to guide, troubleshoot, or assist in any way possible.

5. Plans for Every Need

With competitive pricing and a variety of plans, WP Engine caters to all, from budding sites to bustling communities. And their 60-day money-back guarantee ensures you can explore their offerings without any commitment.

In essence, WP Engine's blend of managed hosting, top-notch support, and stringent security measures make it a top pick for any WordPress membership site.

Why Choose WP Engine

• Unique caching for faster loads
• Integrated CDN for global reach
• Generous 60-day refund policy
• 24/7 expert support
• Plans kick off at $20/month

Once your membership site reaches stratospheric levels of success, you’ll want (and be able to afford) the apex of all web hosting services: dedicated enterprise web hosting.

Dedicated Enterprise Web Hosting

Enterprise hosting plans offer a broader range of resources, including enhanced storage, increased processing power, and more generous visitor and bandwidth allowances. 

Additionally, they provide greater autonomy over your web environment.

Such flexibility opens up a world of possibilities.

For instance, you can integrate custom scripts into your hosting account, facilitating seamless interactions with external services. Or, you might tailor the WordPress software to better align with your membership site's unique needs.

However, with greater control comes heightened responsibility (and a steeper price tag).

Your chosen plan might require you to play a more active role in ensuring everything functions seamlessly. The hands-on support you might be accustomed to with managed hosting might be less comprehensive here.

While enterprise hosting might not be your initial go-to, it's there for those who need its expansive capabilities. For those considering this route, several top-tier providers offer excellent enterprise solutions.

Cloudways Cloudflare Enterprise Hosting

Cloudways offers top-notch hosting with its Cloudflare Enterprise Hosting, designed especially for big WordPress membership sites.

Here's why Cloudways Cloudflare Enterprise Hosting stands out:

1. Strong Performance and Security

Cloudways focuses on fast performance and tight security. They protect against DDoS attacks on layers 3, 4, & 7, making sure your site stays safe.

2. Smart Firewall

Their web application firewall updates on its own, always ready to block the newest threats, keeping your site secure.

3. Easy-to-Use Tools

Cloudways gives you tools that make managing your site simple. This includes handy website tools, automatic updates, and a special tool to boost performance.

4. Backup and CDN Features

With daily backups and a free CDN, Cloudways makes sure your data is safe and your site loads quickly for users everywhere.

5. Fast Site Loading

Cloudflare's CDN with dedicated IPs ensures your site loads quickly. Their special caching system also helps deliver content faster and saves on server costs.

In short, Cloudways Cloudflare Enterprise Hosting offers fast speeds, good security, and helpful features, making it a top pick for big online businesses.

Why Choose Cloudways Cloudflare 

• Protection from DDoS attacks
• Daily backups for your data
• Free CDN for faster site loading
• Pricing that fits your needs

Pantheon Enterprise Hosting

Pantheon stands out as a premier choice for those seeking enterprise-grade hosting, tailored to support large-scale membership platforms.

Here's a closer look at what makes Pantheon a compelling choice:

1. Unwavering Speed and Reliability

Pantheon is renowned for its WebOps platform, optimized for WordPress. This ensures your site not only loads in a flash but also operates without a hitch, offering your members a smooth browsing experience.

2. Effortless Site Management

With Pantheon, site management becomes a breeze. Features like one-click core updates ensure you're always running the latest, most secure version of WordPress.

3. Growth Without Boundaries

Pantheon's infrastructure is built to scale. As your membership base grows, your site can expand seamlessly, free from the constraints of traditional hosting limits.

4. Fortified Security

Safety is paramount at Pantheon. Their cloud hosting platform is layered with robust security measures, safeguarding your website and its data. This lets you concentrate on content and community, confident in your site's defenses.

5. Flexible Pricing

While specific rates aren't listed upfront, Pantheon is known for offering competitive pricing tailored to diverse needs. Whether you're launching a new venture or managing a bustling membership hub, Pantheon has a plan tailored for you.

In essence, Pantheon's mix of swift performance, steadfast reliability, and diverse features positions it as a top-tier choice for WordPress membership sites. 

For detailed pricing on their enterprise plans, it's best to reach out directly.

Why Choose Pantheon

• Infrastructure built for growth
• Hassle-free one-click updates
• Speedy and dependable WebOps platform
• Tailored pricing to fit your needs

Final Thoughts

There’s no shortage of hosting options for your WordPress membership site.

Almost every hosting plan is compatible with WordPress. There are even specialized WordPress-only packages designed to ensure your website is speedy and secure with near enough 100% uptime.

Shared hosting prices begin at just a few dollars a month. With these non-prohibitive prices, you can partner with a trusted company and launch your membership site right away.

If you're leaning towards premium managed WordPress hosting or considering an upgrade to your current hosting setup, you might find yourself investing around $30 a month.

However, the slightly elevated costs come packed with additional features and advantages, making it a valuable investment for your membership site, especially if you anticipate growth.

If you liked this article, follow us on Twitter, Facebook, YouTube, and LinkedIn for more tips on running and growing your membership site.

We’ll show you the easiest way to create a website with membership login.

Building a website with a member login feature can seem daunting, especially if you're not well-versed in coding.

But thanks to the versatility of WordPress and the availability of powerful plugins like WishList Member, it’s more accessible than ever.

Whether you’re looking to create a sense of community, protect premium content, or monetize your platform, this step-by-step guide will empower you to create a fully functional membership site tailored to your needs.

No passwords or secret codes needed to create a sleek, branded login page like the one below. Just read on!

Why Having a Login Page is Useful

Creating a website with a membership login isn’t just a neat feature—it offers a wealth of benefits that can transform your online business. Let’s delve into why it’s so beneficial:

1. Access Control: A login page helps control access to your website’s content. Only registered members can log in and view exclusive content, ensuring your premium content is protected.

2. Personalization: Membership logins allow you to offer personalized user experiences. Knowing who your users are enables you to tailor content, recommendations, and interfaces to individual users, enhancing their experience on your site.

3. Community Building: A login page can create a sense of community. Users feel more connected when they are part of a membership group, which can increase user engagement and loyalty.

4. User Data Collection: Having a login page gives you access to valuable user data. You can track user behavior, preferences, and interactions, which can inform your marketing strategies and content creation.

5. Monetization Opportunities: If you’re running a subscription-based business, a membership login is a must. It allows you to set up tiered membership levels, offer exclusive content or benefits, and generate recurring revenue.

Incorporating a login page on your website offers a strategic advantage, whether your aim is to create an engaged community, offer personalized experiences, or protect and monetize your valuable content.

How Login Pages Work in WordPress

Before we delve into the process of creating a login page, it’s helpful to understand how they operate within the WordPress ecosystem.

1. Default Login Page: WordPress comes with a default login page, typically accessed by appending ‘/wp-admin’ or ‘/wp-login.php’ to your site’s URL. This page provides access to the backend of your WordPress site for all users with the appropriate credentials, whether they’re administrators, editors, or subscribers.

2. User Roles and Capabilities: When a user logs in through the WordPress login page, they’re granted access based on their role. WordPress includes several predefined roles (such as Administrator, Editor, Author, Contributor, and Subscriber), each with its set of capabilities.

3. Custom Login Pages: While the default login page is functional, it’s often desirable to create a custom login page to provide a more seamless, branded experience for your users. 

With a custom login page, you can control the design and functionality and integrate it into your site’s theme.

4. Membership Plugins: To transform your WordPress site into a membership or subscription site with tiered access levels, you’ll need a WordPress membership plugin. 

These plugins work alongside the WordPress login system, restricting content access based on the user’s membership level and offering features such as payment handling, subscription management, and more.

How to Create a Site With Member Login

The easiest way to create a login page for paying subscribers on your WordPress website is with a membership site plugin.

Best of all, you don’t need to know any code to create a beautiful, branded login page for your members.

We’ll show you how it’s done with WishList Member.

WishList Member is a powerful membership plugin for WordPress, allowing you to create a membership site with ease. 

With its user-friendly interface, you can set up various membership levels, protect content, and provide exclusive access, all without any coding knowledge. 

WishList Member also Seamlessly integrates with popular payment gateways. It’s an ideal solution for those looking to build a professional membership site quickly and effortlessly.

Step 1: Install WishList Member 

Purchase and Download

Visit the official WishList Member website, choose your desired plan, and purchase it. Once completed, download the plugin's zip file.

Upload the Plugin to WordPress

 Navigate to your WordPress dashboard, then go to Plugins > Add New > Upload Plugin. Select the downloaded zip file and click Install Now.

Activate the Plugin

After installation, click the Activate Plugin button to make WishList Member functional on your site.

Step 2: Follow the Setup Wizard

Go to WishList Member > Setup > Getting Started. From there you’ll be guided through a simple setup process that will walk you through the key configurations of your new membership site including:

• Enabling your license key to authenticate your purchase
• Creating a membership level
• Enabling integrations with payment gateways and your email provider
• Creating a registration page for free users
• Setting up a sales page for new, paying subscribers

The process is designed to be as quick and easy as possible, setting you up with a configured membership site in minutes.

Step 3: Create Your Login Page

Now you have everything you need to create a login page for your members!

Option 1: Classic WordPress Login

At this stage, the default login page for your membership site is a simple, functional, WordPress branded form. Like this:

You can view the WordPress login form for your site by adding /wp-admin or /wp-login.php to the end of your site's URL.

But if you want a sleek, branded login page that’s in keeping with the rest of your site you’ll want to punt for option 2. 

Option 2: Customize Your Login Page

With WishList Member, creating a beautiful, branded login for your site is a cin

From your WordPress dashboard, go to WishList Member > Advanced Options > Logins and click the Styling tab.

Click the WordPress Login Page Styling slider to enable customization.

Below, you'll find various templates that make tailoring the WordPress login form swift and effortless. Choose a template that best matches your brand to get started.

Keep in mind, if you make modifications in this area, the system will also update the WordPress “Lost your Password” page to ensure a consistent look and feel.

Then click the Login Form tab. There you can …

• Upload your logo
• Change the alignment, width, background color of the box on your login form
• Adjust the text color, size and border thickness of the fields in your login form
• Change the color and dimensions of the login button.

If you don't have a logo yet, give Fiverr's try-before-you-buy logo generator a shot. In just a few clicks, you can get a professional looking logo that communicates your brand message.

Here is an example of a customized WordPress login page, complete with logo.

Not happy with any of the backgrounds from the template selection? No problem! Select a color to appear in your background image or upload an entirely new image of your own under the Background tab. 

You can use a site like Unsplash to source high-quality royalty-free images. If you want to get more fancy with your design,

Option 3: Use the WishList Member Login Form Mergecode

Don’t worry! There is no coding necessary with this option. The Wishlist Member login form mergecode can be inserted into any page on your website within a text block. 

Simply copy and paste one of the following options into your text editor and a login form will appear on your page:

• Standard login form mergecode:
  [wlm_loginform]
• Login form mergecode with AJAX error message:
  [wlm_loginform ajax_login=1]

No matter which of these options you choose, this is how your login form will appear on your page:

The standard login form merge code will redirect failed login attempts to the WordPress login page (or your customized login page if you followed option 2)

The login form mergecode with AJAX error message will keep users on the same page if their login attempt fails, and display the error message above the login form:

Whichever option your choose, using a mergecode to add a login form within pages on your site is a great way to optimize the user experience for your existing members, and make casual visitors aware of your membership program.

Summary

Creating a website with member login functionality opens the door to a ton of benefits such as access control, personalized user experiences, community building, and monetization opportunities. 

In this guide, we walked you through the process of using WordPress and the powerful WishList Member plugin to create your own membership site without coding. 

From understanding how login pages work in WordPress to installing WishList Member and customizing your login page, we covered all you need to get started. 

Ready to provide an exclusive and engaging experience for your community? Sign up for WishList Member today and transform your online presence.

Discover how to leverage Facebook groups to benefit your business.

Imagine a passionate runner, committed to enhancing her sprint speed. She becomes a member of a site exclusively for runners. However, she needs a space to discuss her techniques with others who share her interest.

Where can she find such a community of like-minded enthusiasts?

Consider a man who has an unusual fascination with tea cozies. He signs up for a crochet-themed membership site to hunt for the best deals on tea cozies. Yet, he lacks a community to share his unique passion with.

Just like the woman and man in these scenarios, your site's members can greatly benefit from being part of a Facebook group.

A Facebook group provides a platform for individuals to:

• connect, 
• exchange feedback, 
• discuss shared interests, 
• gain access to exclusive information and deals, 
• and even form friendships.

Being the administrator of a Facebook group for your business can be an excellent strategy to maintain customer engagement and ensure they keep returning to your site.

So get cozy and read on to find out how.

Facebook Group or Facebook Page: What’s The Difference?

What exactly is a Facebook group, and how does it differ from other social media platforms?

A Facebook group is a private space, meaning membership is granted access either through an invitation or a request.

Any member can post in a group, subject to the rules you establish. 

Facebook groups is a great way to foster a community for two-way conversations for members of your membership site. 

On most social media platforms, you're the one calling the shots. You control all the content. For example, on a Facebook page, you're responsible for creating regular posts. However, in a Facebook group, you act more as a facilitator rather than the primary voice.

It’s this dynamic that creates a sense of community, and deepens the relationship between business and consumer. 

The Importance of Fostering Community: Why Does It Matter?

Building a sense of community around your business isn't merely a feel-good endeavor—it's a strategy with significant potential to enhance your revenue. Here are some of the key benefits:

Customer Engagement and Feedback

A Facebook group offers a platform for your customers to interact with your brand and each other.

 It's an excellent place to get feedback, understand customer needs, and refine your products or services based on their suggestions.

Brand Loyalty and Community Development

By establishing a space where customers can engage and share, you're nurturing a sense of community. This can result in heightened brand loyalty, as customers feel more connected and committed to your brand.

Increased Visibility and Organic Reach

Every interaction or post by a member within the group amplifies the group's visibility within their network. This can stimulate organic growth and boost brand awareness.

Customer Support

The group can function as an extra customer support channel where customers can pose questions and receive assistance from both your team and other customers.

More Reasons to Form a Group

• A group can instill a sense of exclusivity among members. Offer updates, special deals, and bonus content solely for the members of your Facebook group.

• If your site's members create their own group, you may be unaware if a situation escalates or if a user has a negative experience. If you're the one in control, you have the power to screen posts and establish guidelines.

• Facebook provides insights and analytics for groups, which can aid in understanding your audience better and making data-informed decisions.

Guidelines for Managing a Facebook Group

While it's true that the community largely governs the page by contributing content and comments, you'll still need to do some work. 

Here are a few pointers to remember when managing a Facebook group for your membership site.

1. Establish a set of rules to prevent discussions from veering too far off-topic. Consider prohibiting political debates and self-promotion, and definitely include a clause about hate speech and bullying.

2. Make sure you post occasionally and respond in supportive ways. Members appreciate seeing that the person in charge (that's you) values their input.

3. Choose a specific and clear name for your page so your members can easily find you.

4. Don’t overwhelm members with your own content. This isn't the place for self-promotion, so be cautious about posting excessive promotional content or being the primary poster.

5. Act fast to shut down negativity in your group. If the group becomes negative, a subscriber may link that experience with your site. If you spot a negative comment, kindly request the member to remove it or do it yourself.

Can Your Business Benefit From a Facebook Group?

If you manage a membership site, the answer is most definitely yes. Members, or subscribers, have made a commitment to your brand, and there’s a good chance your business is an excellent candidate for a successful Facebook group.

 Here are a few examples of business types that can especially benefit from creating a Facebook group:

Service Providers

Whether you're a fitness trainer, a software consultant, or a hairdresser, you can leverage Facebook groups to share valuable content, respond to queries, and cultivate a community around your services. 

This can help you position yourself as an authority in your field and attract new clientele.

Educational Institutions and Online Course Developers

Facebook groups offer a platform for students to discuss course content, ask questions, and offer peer support. As the course creator, it can also be a place for you to share supplementary resources and updates.

Online Retailers

Facebook groups can be a platform for sharing exclusive deals, announcing new product launches, and collecting customer feedback. 

It's also an ideal space for customers to share their experiences and recommendations, which can stimulate sales.

Event Organizers and Community Developers

If you're coordinating webinars, local gatherings, or large-scale conferences, a Facebook group can be an effective way to maintain attendee engagement before, during, and after an event. 

It's also a venue where participants can network and share their experiences.

Non-Governmental Organizations

Non-profits can use Facebook groups to foster a community of supporters, share updates about their initiatives, and organize fundraising events.

In essence, any business that stands to gain from… 

• building and engaging with a community, 
• offering customer support, 
• collecting customer feedback, 
• and enhancing brand loyalty 

…can benefit from using Facebook groups.

Facebook Group Community Case Study: Popsy Clothing

For an exemplary illustration of a business that has harnessed the power of Facebook groups to its fullest, let's examine Popsy Clothing.

Popsy Clothing, a small UK-based business, specializes in women's vintage dresses featuring unique prints. Their Facebook group has grown to over 47,000 members and enjoys high levels of post engagement.

Let's delve into some of the reasons why the Popsy Facebook Group has achieved such success.

Promoting Respect & Support

The administrators strive to foster a positive and supportive atmosphere within the Facebook group. As a business that caters to women of all body shapes, they are especially vigilant in safeguarding the group from negativity.

One way they achieve this is by emphasizing positivity during the membership application process. 

Prospective members must agree to a set of rules that include being “kind and respectful”, refraining from “hate speech or bullying”, and not posting “diet and medical advice”.

Cultivating Relationships Within the Community

Popsy also encourages members to engage in conversations unrelated to the brand, stating in its rules: “this is your space to make friends, support each other, and a place of positivity.”

This openness has led members to share and bond over personal matters.

In fact, the bond are so strong between Popsy Facebook group members that some have even independently organized in-person meet-ups through the group using Facebook events.

Exclusive Offers for Members

While Popsy regularly shares and promotes new releases, they take several steps to make the experience doesn’t feel like a hard sell. 

For instance, new releases are often paired with limited-time discount codes exclusive to members. Members also receive behind-the-scenes insights into the inspiration behind each design and styling advice.

These graphics are visually appealing, engaging, and can be easily created using a user-friendly graphic design tool like Canva.

1:1 Communication

The personal involvement of the owner and designer, Cherish Reardon, in Popsy's content significantly enhances Popsy's narrative as a small, independent business.

Cherish models her designs, interacts personally with members, and shows genuine interest in their opinions. 

For instance, Cherish recently appeared in a live video, offering members a sneak peek at her Christmas range design ideas. This was followed by a poll, asking members to vote on their favorite patterns.

This approach makes Popsy members feel appreciated and involved in the brand's decision-making, undoubtedly fostering increased brand loyalty.

In Conclusion

Here are the key points we established in this article: 

1. Creating a Facebook group for your business fosters a sense of community, leading to more contented, loyal customers.
2. Running a Facebook group isn't a passive task. Be an active participant and demonstrate genuine interest in the community.
3. Promote positivity by implementing community rules and encouraging open communication.
4. Cultivate a sense of collaboration by involving members in product-related decisions.
5. Offer a VIP experience with insider news and exclusive deals.

Whether it's tea cozy owners discovering the quirkiest knits or runners achieving personal bests, everyone benefits from the support of others.

Your subscribers will appreciate the sense of community that a Facebook group brings, and they'll have you to thank for it. Along the way, you'll be enhancing brand loyalty, organic traffic, and brand visibility.

Welcome to the thrilling world of content marketing, where deadlines approach faster than a sprinting cheetah on an energy drink.

Imagine navigating this high-octane environment without a guide, a sense of direction, or even a vague idea of your end goal. Sounds daunting, doesn't it?

That's exactly what it feels like to curate and manage content without a content schedule. 

A content schedule is a visual timeline detailing what you're going to post, where it's going to be posted, and the precise timeline for its release.

But it's more than just a sophisticated organizer. It's the heartbeat of your content strategy, ensuring your marketing objectives stay on course and your audience stays engaged.

Stay tuned as we share our top tips, and how to create a content schedule in Google Sheets, that’ll keep your team on task and on time!

Benefits of a Content Calendar

Here are some reasons why you should plan ahead with an organized schedule:

Streamline Your Team’s Process

A content schedule consolidates all crucial information for your creative team and any external contributors.

It outlines: 

• What needs to be achieved, 
• Deadlines, 
• Other important details (such as references and keywords)
• And the person responsible for each task.

This clarity can significantly reduce confusion, last-minute rushes, and miscommunications.

With everyone crystal clear on their roles, they can concentrate on delivering their best work. Now, that's a perfect formula for efficiency!

Strategically Organized Content

With a content schedule, you're not just throwing content out there and hoping for the best. Every piece of content serves a purpose and contributes to your broader content strategy.

It ensures that your content has a purpose, sticks to themes, and is consistent to with your brand’s messaging. You can also ensure that each content type and topic gets its fair share of attention, ensuring nothing gets overlooked.

Schedule Content Ahead of Time

You're up late, the deadline is looming, and you're frantically trying to put together a blog post or come up with a clever caption for your social media post. If this sounds familiar, you need a content calendar!

With a content schedule, these stress-inducing situations can be avoided.

You can plan your content weeks or even months ahead, giving you ample time to gather resources, conduct research, and create more engaging, dynamic content.

Additionally, it allows you to coordinate content around important dates or events relevant to your business or industry.

Diversify Content

A content schedule provides a clear overview of your content landscape.

You can easily check if you're maintaining a good mix of different content types, whether it's blog posts, social media updates, podcasts, or videos. Colors are a great way to check this visually.

This ensures your content stays varied and engaging, so your audience doesn't get bored with repetitive content.

Those are just a few of the advantages of taking the time to schedule your content in advance.

Building an Efficient Content Schedule

Let’s break down a step-by-step guide to help you propel your strategy to success.

Step 1: Understand Your Content Marketing Goals

There’s no point in creating content just for the sake of it. If you truly want to maximize your content's potential, you need to identify your goals and the direction you're headed.

Identify “Why” and “Who”

Why?

What's the reason behind your content creation?

Are you trying to drive more traffic to your website? Maybe you're focusing on boosting brand awareness or building a stronger connection with your audience. Or perhaps you're primarily about promoting product sales or generating leads.

Who?

Once your goals are clear, it's time to get intimately familiar with another crucial player in your content game – your target audience.

These are the individuals you're aiming to connect with through your content. The more you understand their needs, interests, and challenges, the better your chances of creating content that genuinely resonates.

Use This Information Each Time You Create Content

Your content marketing goals and your target audience should be top of mind each time you conceive or create new content.

These elements will dictate the kind of content, the topics you'll tackle, and even which channels to distribute your content.

Step 2: Planning Your Content Strategy

Now that we've nailed down the foundations with your objectives and target audience, let's dive into the fun part: planning your content strategy.

This is where strategy and creativity merge, and where your content schedule begins to take shape. So, grab your favorite drink, put on your creative hat, and let's get started!

Generating Ideas for Content

Get brainstorming your content ideas. And when we say content, we mean all types of content.

• Blog posts,
• Social media posts,
• Newsletters,
• Targeted emails,
• Podcasts,
• Webinars,
• Videos,
• Infographics
• Quotes
• Customer testimonials
• Demos

Don’t hold back! Think about every media type your customers consume, and what motivates them to purchase.

For example, imagine you're an online learning platform targeting professionals seeking career advancement and your goal might be to empower them with new skills and knowledge despite their busy schedules.

Your content schedule could include quick tutorial videos, easy-to-follow learning guides, and inspiring success stories to be shared on platforms where career-focused individuals are most likely to engage, like LinkedIn and Twitter.

TIP I: Use ChatGPT for Content Ideas

Everyone is looking for ways to incorporate ChatGPT to streamline their processes, and this is a great example of how you can do just that.

Leveraging the power of ChatGPT is great for brainstorming ideas. As an AI language model, it's adept at providing diverse and creative suggestions that you might not think of. 

Start by outlining the content goals and target audience (as you did in step 1), then engage with ChatGPT as if in a conversation.

Here is how to create the perfect prompt:

1. Explain your company and target audience

“We're a start-up specializing in organic skincare products targeting health-conscious consumers aged 20-35. 

2. Explain your goal

We're launching a new line of vegan, cruelty-free face serums and our goal is to boost our online sales by promoting the unique benefits of our products. 

3. Ask ChatGPT what content ideas you’d like it to produce

Can you help generate some persuasive content ideas or strategies to highlight the advantages of our serums and convince our target audience to make a purchase?.”

Here’s what GPT-4 generated with this prompt:

From there, you can ask it to give you blog title suggestions, blog outlines, or suggest questions for your interactive quizzes.

The key is interaction – the more specific your prompts, the more focused and useful the responses.

Tip II: Find Keywords for Search Engine Optimization (SEO)

Keywords are the actual key to SEO for online content. Including powerful keywords is the difference between getting lost in a sea of online content and appearing in the search results of your desired customers.

It’s also a neat insight into how your audience searches for products like yours online. With the help of keyword research, you have the power to create content that addresses their queries or meets their desires.

SEMrush or Google Keyword Planner are great tools for discovering these invaluable gems. Embed these keywords into your content to boost your SEO and push your pages further up the search engine results ladder.

Step 3: Create a Master Content Calendar In Google Sheets

After you've got a clear idea of the kind of content you'll be delivering, the next step is figuring out when and where to unleash it. 

Perhaps you've got a real-time video lined up for your website, an email newsletter queued up, a product presentation, and a social gathering all scheduled for the same month. 

Not to mention, your regular blog posts and everyday social media engagements. 

 Your posting timeline is entirely up to you, but remember, consistency is key for each of your content channels to truly thrive. 

 That's when a master calendar becomes indispensable. The goal of a master calendar is to have a bird's eye view of your content strategy and establish a timeline for the publication of each bit of content. 

And this it how to do it:

From your Google Drive account, click New towards the top left of your screen, then hover over the arrow next to Google Sheets, and click on From a template

Scroll down and select Annual Calendar. This will produce an annual calendar in the current year. 

Click on the Customize your calendar tab to choose from different styles. Once you’re done, you can delete that tab to make more room for useful information.

Then click on the tab for the month you want to edit. 

Enter the type of content you want to deliver on that day, and color code it to make it clear at a glance what type of content is scheduled for that day. This will ensure you have a healthy mix of content.

Individual Content Calendars

Once your overarching monthly schedule is established, it’s time so figure out the finer details: 

Who's the author? How much lead time do you need to edit and format the post? Who's taking care of social media posts and what exactly will they be posting? No stress—we've got a schedule for these things as well!

First, a quick shout out to Strive Content Calendar, which is what we use at WishList Member to schedule our blogs. We’ve written at length about why we love using Strive for WordPress. 

 However, this is how to create a blog schedule in Google Sheets:

• Click the (+) icon at the bottom left of your Google Sheet to add a new tab.
• Drag the new tab next to the corresponding month.
• Create a Blog Schedule sections with columns for
  • Publication Date
  • Blog Post Topic/Title
  • Writer
  • Deadline (give yourself plenty of lead time to edit and format the blog post before the publication date)
  • Keywords
  • Additional information

• Depending on the style of your blog, you could introduce extra columns such as “Blog Category” (long-form, short, infographic, etc.).

• Copy and paste the information from your master calendar. 
• Assign the task to another content writer by right-clicking on the cell and hitting Comment. 
• @ tag the team member or write in the full email address of the assignee
• Ensure all contributors have access to the calendar.

Now, onto social media schedules.

You can either create a new tab or, to keep things centralized, enter the information below your blog schedule. 

For all social media schedules, you should include:

• Social Media Platform
• Post Time
• Day
• Content

For a more comprehensive schedule, consider incorporating relevant hashtags, links, images, photographs, and even the actual text for your post. 

As with your blog schedule, you could also assign the author and have a column indicating if it's been queued up in your social media management tool (like Hootsuite or Buffer).

In Conclusion

From enabling you to map out your content strategy, to ensuring that all your marketing goals align, a content schedule serves as your trusty companion in the dynamic world of content marketing.

With Google Sheets as your platform, creating a content schedule is as easy as it is effective. 

From master calendars to detailed blog and social media schedules, you've got all the tools at your fingertips to streamline your process, diversify your content, and stay on top of your game.

So why wait? Start harnessing the power of a well-planned content schedule today and watch your content marketing efforts thrive. 

Remember, success in content marketing is not about who shouts the loudest, but who plans the smartest. And with your new content schedule, you're already on the right track. Now, let's get planning!

But a well-structured website is essential if you aspire to run a successful dog-walking business independently.

Well, do we have some good news for you!

The world’s most commonly used content management system, WordPress, when paired with a cost-effective and user-friendly tool like WishList Member, can help you realize your dog-walking business dreams.

In this blog post, we'll guide you on transforming a basic WordPress website into a fully fledged, professional platform for your dog-walking business. 

So, fasten your shoelaces, and let's embark on this exciting journey!

What You Need

If you're new to building websites, you’re probably getting tangled up in research about what’s the best way to go about it. 

Well, we’ve got the low down on exactly what you need to build a professional website where your clients can manage their bookings and payments.

And all you need are four primary tools:

WordPress 

This robust and intuitive platform will form the backbone of your online presence. 

WordPress offers a vast selection of themes and plugins, equipping you with all the necessary tools to craft a visually appealing and highly functional website.

WishList Member

If you're considering a tool to streamline your membership site, look no further than WishList Member. 

This comprehensive and user-friendly plugin integrates seamlessly with WordPress. It provides all the necessary features to create a members-only section on your page, and manage membership tiers and subscriptions effectively. 

Zapier

When it comes to automating tasks and streamlining your workflows, Zapier is a game-changer. 

This powerful and intelligent tool connects with a multitude of apps, facilitating smooth and efficient processes. 

Whether you're looking to synchronize data between different platforms or automate repetitive tasks, Zapier is your go-to solution. 

Later, we’ll show you one specific way to use Zapier for your dog-walking business. 

Calendly

Calendly excels as the perfect assistant for your dog-walking business, managing appointments with precision and convenience. 

This accessible and adaptable tool takes the stress out of scheduling, allowing you to focus more on your furry clients. 

With real-time availability tracking, it ensures you never double-book or miss an appointment.

Its automatic reminders keep you and your human clients on the same page, and its effortless rescheduling feature handles any unexpected changes with ease. 

Delivers a hassle-free scheduling experience to your clients, and set the stage for their satisfaction and your business's success.

Later in the blog, we'll guide you through how to set up each of them. 

Launching Your Dog Walking Website With WordPress

Now, let's delve into how to start your dog-walking business using WordPress in four simple steps.

Step 1: Set Up WordPress

WordPress is a powerful content management system (CMS) that powers over 40% of all websites worldwide. 

A CMS is just a platform through which you can upload and manage things like users, written copy, images, and any other content on your website. 

With a CMS you can create and control your website without having to know any code. That’s right zero coding skills necessary! 

Here's why WordPress is the go-to CMS for aspiring dog walkers planning to start an online venture:

Ease of use: If you're more familiar with dogs than digital technology, that's perfectly fine. WordPress simplifies the site creation process, making it easy for beginners to build a site using a visual editor.

Professional templates: With a pre-made theme you can create a professional-looking website in no time. Many of these themes are free, too.

Cost-effectiveness: Starting a new business often implies working within a tight budget. WordPress is free! 

All you need to do is buy a domain and hosting provider, which is a fraction of the cost of services like Wix and Squarespace. We’ll go over how to do that now!

Purchase a Domain Name & Hosting Service

Get set up with a web host (a web host connects your site to the internet).

Many hosting providers offer package deals, providing a domain name and taking care of the setup process for you. For a high-quality and affordable host that's beginner-friendly. Our star choice is DreamHost.

DreamHost, recommended by the WordPress team, is reliable and offers plans as low as $2.95 per month. 

This includes a free domain for the first year, added security features like a Secure Sockets Layer (SSL) certificate, and they will even install WordPress for you.

Choosing a Theme:

If you're not particularly tech-savvy, we suggest selecting a WordPress theme. You'll be surprised at the wide array of industry-specific themes available.

One example is the free WordPress theme Pet Business by Theme Palace.

Step 2: Install WishList Member

Once your WordPress site and theme are set up, it's time to install the WishList Member tool on your new dog walking website. 

WishList Member is a WordPress plugin that enables you to create a members area on your website. Here are just some of the things you can offer on your website with WishList Member:

• Allow pet owners to schedule and pay for ongoing or one-off dog walking services
• Set up recurring billing for your regular clients
• Offer membership tiers depending on what kind of services your clients want
• Sell online courses and consultations such as dog and puppy training tips. 
• Offer 1:1 dog training consultations
• Provide premium content related to pet ownership or adoption
• And more!

Setting Up WishList Member

Here’s a video showing you exactly how to install and activate WishList Member in WordPress:

Once you’ve done that, you'll need to set up your membership tiers.

Here’s how to do that:

Schedule Walkies With Calendly & Zapier

So, you're rocking it with your dog walking website, and you've got Wishlist Member up and running. That's pawsome! 

But are you tired of the constant back-and-forth trying to schedule appointments? Wish there was a way to spend less time managing calendars and more time playing fetch? We've got just the treat for you!

Calendly lets your clients book their dog's next adventure with you through your website. Your clients can pick a time, pay for the service, and boom, it's walkies time! 

To integrate Calendly with WishList Member, you’ll need to use Zapier, a tool that lets different apps share data and automates processes between them.

Here’s how it’s done:

1. Create a Zapier Account: Sign up for Zapier. The free plan should suffice for starters, but you may want to consider upgrading if you require more advanced features or higher usage.
2. Create a Calendly Account: If you haven't already done got one, create a Calendly account!
3. Connect Calendly to Zapier: In your Zapier account, click on Make a Zap to start a new Zap. Under Choose App & Event search for and select Calendly as your trigger app.
   Choose the trigger event, which might be Invitee Created or Invitee Canceled depending on your needs.
   Click Continue and then Sign in to Calendly to connect your Calendly account to Zapier.
4. Set up the Calendly Trigger: Follow the prompts to set up the Calendly trigger. For example, if you want a new Wishlist Member user to be created whenever someone books an appointment, you'd choose the Invitee Created trigger.
5. Choose Wishlist Member as your Action App: In the Do this… step of creating your Zap, search for and select Wishlist Member as your action app. You'll need to connect your Wishlist Member account to Zapier by following the prompts.
6. Set up the Wishlist Member Action: Depending on your specific needs, you may want to create a new user in Wishlist Member or update an existing user. Follow the prompts to set up the action.
7. Test Your Zap: Once everything is set up, it's a good idea to test your Zap to make sure it works correctly. Click the Test & Continue button. If everything works correctly, you'll see a Test Successful message.
8. Turn On Your Zap: Finally, don't forget to turn on your Zap! It won't work unless it's turned on.

Step 4: Start Marketing Your New Dog Walking Website!

Before you can walk the walk, you’ve got to talk the talk! Get the word out there about your new business.

Create business accounts on major social media platforms like Facebook and Instagram, post about your daily walks, engage with potential clients, and network with other local businesses to extend your reach.

Focus on spreading the word in areas where dog owners hang out. It could be leaving posters at veterinary surgeries or flyering dog parks.

Given the nature of your business, it’s important to focus your marketing efforts locally. Use hashtags with your location on social media, add your business to Google Maps via Google My Business. 

Conclusion

In conclusion, if you're an animal lover looking to embark on a new career or side gig, dog walking can be a great way to profit from your passion.

Using WordPress and WishList Member, you can showcase your services and create a seamless experience for clients to subscribe to your services.

To recap, here are four steps for launching a dog walking website using WordPress:

• Set up WordPress.
• Install WishList Member and build your membership site.
• Integrate WishList Member with Calendly via Zapier
• Promote your new dog walking website.

You’re now armed with all the knowledge you need to get your dog walking business up and running online.

All that’s left is to let your love for dogs and passion for the outdoors shine through your new website. 

Remember, one of the keys to running a successful business is excellent customer service. Go the extra mile for your clients (and their furry friends) and you'll be on your way to building a successful dog walking business in no time.

So, what are you waiting for? Strap on those walking shoes, round up some pups, and start your dog walking website today!

Got any questions about starting a website for your small business? Reach out to our support team.

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